Marketing Projects

This page is dedicated to the social media brand assets, campaigns and marketing projects I have done. Here, you’ll find a collection of strategic and engaging projects designed to connect with diverse audiences and achieve specific goals for nonprofits, school organizations, libraries and more.

Melcourses Campaign

At RocLab, I served as the marketing lead where I promoted melcourses, a student-built alternative to our university’s clunky course scheduling website. I led campaigns to highlight melcourses' cleaner design and smarter filters as well as creating graphics and a mascot to connect with the student audience.

Social Media Campaign at Sibley Music Library

At Sibley Music Library, I spearheaded the library's first-ever social media presence to increase engagement with students and faculty. I executed content strategy across Instagram and other platforms, highlighting collections, events, and student work.

TopQuantUnis Campaign

During my time at TopQuantUnis as Social Media & Content Intern, I created short-form TikTok content to drive traffic to the main website. My work helped grow the account to 6.7M+ views and 588K+ total likes in under a year, using performance analytics to refine content strategy and audience targeting.